Mazda Ireland has launched an upgraded Mazda3 for 2012. Visually, a sportier, more aerodynamic front end design combines with new alloy wheels to ensure the most eye-catching Mazda3 yet.
On the inside, drivers and passengers will enjoy a higher quality feel with new materials and colours, along with improved ergonomics in the cockpit and dashboard, all of which makes the car easier to drive and use.
NVH is also improved ensuring lower cabin noise for a more refined ride; even on rough roads.
The Mazda3 is being sold as the driver’s car of the class. Mazda’s engineers have optimized handling for more agility. Improving ride comfort was equally important with updates to suspension and steering together with more rigidity in the body shell.
The latest Mazda3 is particularly aimed at those who desire the combination of sports styling and lots of standard kit with the introduction of the new Mazda3 Sport SE grade. Standard equipment includes rear LED lights, climate control, new supportive sports seats, heated seats and 17” alloys.
The entire range now has a cleaner 1.6-litre common-rail diesel engine. CO₂ emissions fall to 115g/km (road tax band A), while improved fuel economy delivers 4.3L/100kms (65mpg).
Safety is paramount in any family car. The Mazda3 carries the maximum 5-star Euro NCAP rating.
One of the primary reasons of the Mazda3’s success in Ireland is based on the generous levels of standard specification. Bluetooth® connectivity, cruise control, air conditioning and alloy wheels all come as standard on the most popular Executive grade.
Reliability is another key factor to its success. In the 2011 German JD Power Survey, the Mazda3 won the important compact segment, ahead of the Mercedes A-Class and the Honda Civic.
Michael Howe, Country Manager, Mazda Motor Ireland, said he was confident the changes to the car in terms of style, comfort, driving performance and lower running costs make the Mazda3 one of the most compelling propositions in the compact family car segment.
“Mazda3 will continue to be our biggest seller in 2012. This new model is the complete package providing outstanding value for money for those in the market for a small family car,” explained Michael.
Priced from €19,795 (ex-works), the new Mazda3 is available as a 4-door saloon or 5-door hatchback in four specification grades, Comfort, Executive, Sport and the new Sport SE grade.
The newly launched Mazda Finance should help increase volume of the Mazda3 in 2012. Typical rates include a low 5.9% APR, with flexible lending terms spread up to 48 months.