THE healthy level of 2011 car sales continued in Ireland during March with Ford taking the top spot in the sales charts. According to figures just released by the Society of the Irish Motor Industry (SIMI), a total of 14,426 cars were registered last month, up 785 units or a 5.8 percent increase on the same month last year. Ford achieved a car sales volume of 1,803 units to take the top slot followed by Volkswagen with 1,786 and Toyota with 1,523.
Commenting on the figures, Eddie Murphy, Chairman and Managing Director of Ford Ireland, said: “In spite of the doom and gloom on the banking front, car sales across Ireland remained strong with a 5.8 percent increase on the figure for March 2010. Overall, the market is benefiting from the extended scrappage scheme and a pent up demand from customers who have deferred purchases over the last two years – this is particularly evident in a more robust fleet sector”.
Light commercial vehicle sales saw an even bigger increase year on year of 7.4 percent. In March 2011, there were 1,710 vehicles sold, an increase of 118 units for the same month last year. As in the car sector, Ford also topped the commercial vehicle sales chart in March with a total of 481 units followed by Renault with 216 and VW with 172.