Audi’s new S3 hatchback touches down

Audi Ireland is delighted to announce the arrival of the Audi S3 hatchback, which is now available to order from Audi dealerships nationwide.

Audi Ireland is delighted to announce the arrival of the Audi S3 hatchback, which is now available to order from Audi dealerships nationwide.

Orna Conway, general manager of product and marketing,

Audi Ireland commented: “The all-new Audi S3 has it all and we are hugely excited about its arrival to the Irish market. Sporty, elegant and powerful, this new model epitomises the Audi brand and brings stylish design and world class engineering together with leading edge performance.”

Engine and transmissions

The long-stroke 2.0 TFSI in the Audi S3 is new from the ground up. The only thing it has in common with its predecessor, which was named Engine of the Year in its category five times in a row between 2005 and 2009, is its displacement of 1,984 cc (bore x stroke 82.5 x 92.8 mm). The four-cylinder unit delivers a constant 380 Nm of torque to the crankshaft between 1,800 and 5,500 rpm. Rated power at 5,500 rpm is 300HP, and the engine redlines at 6,800 rpm.

The S3 delivers impressive performance. The sprint from zero to 100kph is completed in 5.1 seconds when equipped with the S-Tronic transmission (5.4 seconds with the manual transmission), and top speed is electronically governed at 250kph. Combined fuel economy stands at 6.9l/100km (manual 7.0l/100km). This corresponds to CO2 emissions of 159g/km (162g/km in the manual version).

Another innovation in the Audi S3 is progressive steering. The steering rack is geared in such a way that the ratio varies. It is somewhat more indirect around the centre and very direct when steered sharply. For the driver, the result is a pleasantly smooth character when driving straight ahead and fittingly rapid response in tight corners.

Designing the new S3

Each element of the design of the new S3 is precise and distinctive. The athletic stance is emphasized by the low bonnet, and the characteristic tornado line below the windows and the sharply sloped C-pillars stretch the body visually. Xenon plus headlights with LED daytime running lights are standard. The flat rear lights, into which the adaptive brake light is integrated, are also fitted with light-emitting diodes.

When viewed from the side, the aluminium-look exterior mirrors and the pronounced side sills catch the eye. The rear bumper has also been redesigned. The platinum grey diffuser houses the exhaust system’s four oval tailpipes, which feature chrome tips. A large roof spoiler generates downforce on the rear axle.

S badges adorn the rear and the single-frame grille. Highlights among the 14 colours available for the Audi S3 are the exclusive crystal-effect finishes Panther Black and Estoril Blue.


The exterior’s sporting overtones are of course carried over into the interior. A distinct arch encircles the instrument panel; slim and low, the instrument panel appears to float on the centre console. Luggage capacity is 365 litres, which can be increased to 1,100 litres by folding down the rear seats.

The sports seats with pull-out seat cushions are also a new development. A mix of Velvet leather with Fine Nappa leather is standard in the new S3. Audi also offers optional S sport seats with integrated head restraints and diamond quilting.

The interior of the S3, including the headlining, is in black with contrasting stitching. S logos adorn the door sill strips, the steering wheel, the gear/selector lever knob and the instruments. Dual-zone electronic climate control and the storage package are standard in the Audi S3.


The new Audi S3 rolls on 7.5 J x 18 alloy wheels with 225/40-series tyres. The wheels sport an S-specific design with five parallel spokes. They are produced using sophisticated flow forming technology, in which the outer rim is rolled out over a cylinder at high pressure and high temperature. While the system is shaping the wheel blank it is also strengthening the material, which allows for thinner wall thicknesses – the wheel is lighter, yet stronger. Audi has designed a variety of infotainment elements for using the new services, topped by MMI navigation plus with MMI touch. The high-end system boasts a super-flat, power-retractable, seven-inch monitor and a new operating concept in which MMI touch is integrated into the rotary pushbutton. The Audi Phone Box connects mobile phones to the vehicle in a convenient way, and the sound system from Bang & Olufsen offers pure hi-fi enjoyment, with LED light guides accentuating the woofers in the doors.

The assistance systems in the S3 come directly from the full-size class. The range begins with adaptive cruise control, which when combined with the safety system Audi pre sense front brings the car to a stop autonomously from speeds below 30kph, and continues through Audi side assist, Audi active lane assist and camera-based traffic sign recognition to the park assist system. There are also a number of convenience options, including adaptive light (also with variable headlight range control), the advanced key 
and the panoramic glass sunroof.

The Audi S3 is open for Irish order now. Its price is €45,260 OTR for the manual version.