The new Ford Focus elevates the world’s best-selling nameplate with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of life-enhancing new technologies and major fuel economy improvements.
The new Focus’s sporty character and driving appeal is burnished by a striking horizontal grille, a cockpit-inspired interior and available paddle shifters. The new Focus also marks the European debut of SYNC 2, Ford’s advanced in-car connectivity system, as well as the new 1.5-litre EcoBoost petrol and TDCi diesel engines.
“We weren’t satisfied with being No.1; we wanted to blow people away with a stunning new version of the Focus,” said Stephen Odell, president of Ford of Europe, Middle East and Africa. “New Focus marries modern design, advanced technology and leading fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed.”
Ford first launched the Focus in 1998 and since then more than 12 million have been sold worldwide, including 6.9 million in Europe. The current Focus was confirmed last month as the world’s best-selling vehicle nameplate based on Ford’s analysis of the Polk registration data for the first nine months of 2013. Ford estimates Focus sales globally reached 1.1 million in 2013, including more than 300,000 in China, making it the best-selling passenger car in the fastest-growing new car market in the world. Ford has crafted a more sophisticated and advanced Focus with a redesign that reflects the One Ford global design language that carries through the new Mondeo.