New Leon Cupra embodies SEAT brand values

editorial image
Fascinating dynamics, state-of-the-art technology, stunning design matched with compelling efficiency and perfect everyday usability – the new Leon CUPRA embodies the SEAT brand values in the best possible way.

Fascinating dynamics, state-of-the-art technology, stunning design matched with compelling efficiency and perfect everyday usability – the new Leon CUPRA embodies the SEAT brand values in the best possible way.

With up to 206 kW / 280 PS, the new CUPRA is not only the clear top model in the very successful Leon family, it is also the brand’s most powerful series-production car, and the fastest. The drive and the chassis of the Leon CUPRA guarantee precision driving fun of the highest order.

With its extensive equipment and excellent quality, the new CUPRA offers exceptionally good value-for-money. Right from the start, the Leon CUPRA will be offered as a five-door and as the Leon SC CUPRA Sport Coupé with three doors.

“With the new Leon CUPRA, the SEAT brand is once more taking a major leap forward. The CUPRA is a refined, high-performance car that combines its expressive dynamics with relaxed long-distance comfort and a compelling, high-quality feel,” commented Cian O’Brien, Director of SEAT Ireland. “Driving fun and great design comes with every Leon, but the new CUPRA displays SEAT expertise in a whole new dimension. We are proud of this new brand icon and certain of its success.”

A concentrated package of hi-tech guarantees the enormous performance of the new CUPRA. At the top is the all-new 2.0 TSI engine with dual injection and variable camshaft timing. Depending on the version, it delivers an output of 195 kW / 265 PS or 206 kW / 280 PS. The DCC dynamic chassis control, the front differential lock, the progressive steering, the CUPRA Drive Profile and the standard-fit full-LED headlamps are further examples of its state-of-the-art technologies.

“The earlier CUPRA models already had an outstanding reputation for their dynamic performance. Now we are launching the next chapter of this story. The new Leon CUPRA is considerably faster round the track than its predecessor and considerably more relaxed on the motorway,” stresses Dr. Matthias Rabe, Vice President of SEAT S.A. for Research and Development. “With the two power variants CUPRA and CUPRA 280 and a host of equipment options, we are offering a previously unheard-of breadth of individualization. We have also taken a huge step forward in efficiency. The average fuel consumption of 6.4 litres for the CUPRA with 6-speed manual gearbox is remarkable for a car in this performance category.”

With the new Leon CUPRA, a success story is moving onto the next level. The first generation was launched in 1996 with the Ibiza, since when the dynamic CUPRA models have developed to become the icons of the SEAT brand. Now CUPRA comes as a 3-door Leon for the first time.