Luxury sports car maker Aston Martin is celebrating a very real, yet ‘virtual’, success with the news that the company’s global website – www.astonmartin.com – has been voted the best in the industry.
The Aston Martin site scooped the title of ‘Best Manufacturer Website’ in the Ewards presented by influential industry title Car Dealer. Staged once again at the National Heritage Motor Centre in Gaydon, Warwickshire, the Ewards celebrate the cream of the UK motor industry’s digital activities.
Aston Martin’s presence in cyberspace – which includes hundreds of pages of information on the great British brand’s line-up of exclusive and sought-after models as well as a flavour of the firm’s remarkable 99-year history, and much else besides – is presented as a digital interpretation of its luxurious and sporting cars.
Drawing visitors from all over the world the site is the first port of call on the web for Aston Martin buyers, owners and enthusiasts. It has doubled in size, by page count, in the last year alone while traffic to the site has grown by 20% in the last 12 months.
Recently the website saw the three busiest days in its history with the unprecedented global interest in Aston Martin’s new Vanquish leading the luxury British brand to rewrite its internet record books.
June 20, 21 and 22 saw the three highest traffic days ever recorded on www.astonmartin.com as eager car fans around the world flocked to find out more about the stunning new V12-engined super grand tourer.
Car Dealer editor and awards host James Baggott said: “With huge budgets and the ability to use the biggest names in the web design world, car makers are truly able to capitalise on their enviable position… but that doesn’t mean they all get the web experience right.
“To be a winner in this category, brand message is key. The car manufacturer’s website has to clearly show what customers will be buying into if they purchase a car from one of the brand’s dealers.
“Aston Martin customers clearly know what they are buying into and the website really is a class act – showcasing its powerful performance cars in a luxurious way its buyers will be accustomed to.”
Pete Norwood is Aston Martin’s Digital Marketing Communications Manager. He said: “The website is a vital part of the brand’s global presence and I’m naturally very happy to see it recognised as being the best in the sector by Car Dealer.
“The digital team at Gaydon have worked extremely hard to design, engineer and populate the site – and we remain committed to ensuring it remains engaging, informative and entertaining.”