All-new Ford S-Max

Ford has announced that the all-new S-MAX – which arrives in Ireland in September - will be the first Ford worldwide to offer Intelligent Speed Limiter, a new technology that scans traffic signs and adjusts the throttle to help drivers stay within legal speed limits and avoid fines.

Ford has announced that the all-new S-MAX – which arrives in Ireland in September - will be the first Ford worldwide to offer Intelligent Speed Limiter, a new technology that scans traffic signs and adjusts the throttle to help drivers stay within legal speed limits and avoid fines.

The all-new S-MAX – a stylish and innovative reinvention of the trend-setting seven-seat sports activity vehicle – offers a range of more than 20 new technologies, including Glare-Free Highbeam and Ford Adaptive Steering. For the first time, all-new S-MAX will also be available with Ford’s Intelligent All-Wheel Drive (iAWD).

“All-new S-MAX defies the notion that a versatile seven-seat family car cannot also be stylish, rewarding to drive and technologically advanced,” said John Manning, Marketing Director, Ford Ireland. “Intelligent Speed Limiter is one of those technologies that people will wonder how they did without – not just because they avoid speeding fines but because driving becomes that much less stressful.”

The first-generation S-MAX was European Car of the Year in 2007 and has been sold to more than 400,000 customers across Europe

Breaking the speed limit can be costly in terms of escalating fines, and driving bans, as well as playing a significant role in some road accidents. Across Europe there are more than 35,000 safety cameras, and in some countries speed limits are being reduced.

Available for the first time on all-new S-MAX, Ford is now launching a new technology that could automatically help prevent drivers from exceeding speed limits – both when driving in their own country, and while driving abroad.

Intelligent Speed Limiter combines the functionality of two Ford technologies:

· Adjustable Speed Limiter – enables drivers to manually set a maximum vehicle speed

· Traffic Sign Recognition – provides drivers with the latest detected speed limit, cancellation signs and overtaking restrictions via the instrument cluster display

Intelligent Speed Limiter allows drivers to set a speed tolerance of up to 10 km/h above the detected speed limit. The system does not apply the brakes but smoothly controls engine torque by electronically adjusting the amount of fuel delivered. If the S‑MAX overruns the set maximum speed because of a downhill gradient, an alarm is sounded. Drivers can temporarily override the system by pressing firmly on the accelerator.

The Ford design team evolved the fresh and distinctive exterior styling of the original S‑MAX for an even more dynamic and upscale impression.

The sleeker styling makes economical use of graphic design features to avoid “visual noise”. The front pillar is moved further back to create a longer, sculpted bonnet for a more premium appearance. A raised chrome trapezoidal grille and slim headlight design give a technical and cutting-edge look.

The charismatic all-new S-MAX silhouette and distinctive window-line is complemented by signature Day Time Running Lights and technically styled rear LED taillights that add visual width. A rear diffuser separates integrated exhaust pipes for a modern, sporty feel. In Ireland, all-new S-MAX will be offered in Zetec and Titanium.