Award winning Optima to do business for Kia

Kia’s long awaited new D segment saloon, the Optima, will be in dealerships in the coming two weeks. The Optima is an all new car and it has won numerous design awards.

Kia’s long awaited new D segment saloon, the Optima, will be in dealerships in the coming two weeks. The Optima is an all new car and it has won numerous design awards.

Longer, lower, wider and with an extended wheelbase compared to previous D-segment offerings from Kia, the new sedan embodies “a bold, athletic and visual sporting energy”.

The product concept behind the creation focuses on four key areas - stand-out styling – a unique exterior with a driver-oriented interior; class-leading performance – powerful and efficient engines with 6-speed transmissions; superior packaging – new, longer wheelbase platform; advanced features – high-tech premium options.

Very attractive

“Having being largely absent in recent years from this important segment we are delighted to be back with this very attractive sedan,” commented Kia Motors Ireland MD, James Brooks.

“This is an extremely competitive sector but we are confident that given the dynamic design and engineering of this model that Optima will soon emulate the success we have enjoyed in the A,B,C and cross-over segments with our Picanto, Rio, cee’d and Sportage models.”

In Ireland the new car will be offered in two trim levels both powered by a 134hp 1.7D engine. The entry level EX, priced at €26,995, comes with a generous level of specification that includes 16” alloy wheels, cruise control, voice activated Bluetooth, power lumbar support on the drivers seat, steering wheel audio controls and full size spare wheel.

The Platinum model, at €28,995, comes with a luxurious spec that includes all of the above plus 17” alloys, panoramic sunroof, leather upholstery with heated front seats, reversing camera, driver memory seat, UV reducing glass, rains sensing front wipers and much more.

The Platinum model is also available in automatic at €32,695, and also with 18” alloy wheels at €29,495.

Generous equipment

Both trims come with a generous level of passive and active safety equipment. The new Optima features an all-new body shell incorporating a large percentage of ultra high-tensile steel and advanced structural engineering techniques that have proven their safety performance in numerous Kia models enabling them to achieve a 5-Star safety rating in Euro NCAP crash tests.

Every Optima comes with four wheel disc braking system supported by ABS (anti-lock braking), ESC (electronic stability control) and VSM (vehicle stability management) systems as standard.

To alert other motorists to emergency braking manoeuvres ESS (emergency stop system) is also fitted. Every Optima is also fitted with front, side and curtain airbags, plus front seat ‘active’ head restraints to minimize whiplash injuries.

As with all Kia models sold in Europe, the newcomer will be offered to consumers with the manufacturer’s unique 7-year/150,000 km Kia warranty, which is fully transferrable to subsequent owners.