Ford Electric vehicle plan offers real choice with new hybrids

At this year’s North American International Auto Show which kicked off last week in Detroit, Ford introduced a trio of electric vehicles including its first electric passenger vehicle, the all-new Focus Electric.

At this year’s North American International Auto Show which kicked off last week in Detroit, Ford introduced a trio of electric vehicles including its first electric passenger vehicle, the all-new Focus Electric.

The debut of C-MAX Energi and C-MAX Hybrid at the Detroit Auto Show, on the heels of the newly unveiled Focus Electric, builds on Ford’s electrified vehicle portfolio, bringing expanded choice to customers and further strengthening the company’s sustainability strategy.

The fuel-free, all-electric rechargeable Focus Electric passenger car will launch in North America in late 2011 and Europe in 2012.

“By providing a variety of electrified vehicles, we are making it easier for our customers to embrace this fuel-saving technology,” said Bill Ford, executive chairman, Ford Motor Company. “This strategy is true to our heritage of making innovative technology available to as many people as possible and to our vision of developing great products, building a strong business and contributing to a better world.”

The three new Ford electrified products build on Ford’s experience as America’s top domestic producer of electrified vehicles with 140,000 hybrid products on US roads today:

* Focus Electric – Based on the all-new Ford Focus mainstream vehicle, the Focus Electric will offer adequate range to cover the majority of daily driving habits plus a per kilometre cost better than the Chevrolet Volt and competitive with other battery electric vehicles. It will charge in half the time of a Nissan Leaf.

* C-MAX Energi – Based on the new Ford C-MAX five-seater multi-activity vehicle, the C-MAX Energi targets more than 500 miles of driving range using the battery and engine. It delivers better charge-sustaining fuel economy than the Chevrolet Volt.

* C-MAX Hybrid – The full hybrid variant of C-MAX is targeted to deliver better fuel economy than Ford Fusion Hybrid, the most fuel-efficient sedan in the US. It also leverages the company’s powersplit hybrid architecture and uses a lighter, smaller lithium-ion battery system.