New Hypnose Doll Eyes for a wide-eyed look

A lash fringe that is separated, thickened, lengthened and dressed in “nylon” shine… In 2011, Lancôme revealed the secret of true doll-eye lashes with the now über-cult Hypnôse Doll Eyes.

A lash fringe that is separated, thickened, lengthened and dressed in “nylon” shine… In 2011, Lancôme revealed the secret of true doll-eye lashes with the now über-cult Hypnôse Doll Eyes.

Its success instantly spread around the globe: a new trend was born, and women were won over. Hypnôse Doll Eyes’ feat stems from two unprecedented innovations:

- A nylon bristle patented brush, designed to coat each and every lash with infinite delicacy as well as uniformly swathe from root to tip, whilst offering perfect definition - just like a doll’s lashes.

- An exclusive nylon powder-enriched “Fiber Shine” formula, combining supple and hard waxes, some allowing to build volume whilst others serve to set the curl. Composed of elongating polymers, the “Ultrastretch” complex offers an instant “lash extension” effect.

The result: an unprecedented wide-eyed look. And the Lancôme Laboratories have proved it thanks to an exclusive analysis method: Hypnôse Doll Eyes up to 35%* eye-opening effect!

* Source: Instrumental test on 28 women

A trio of mascaras to suit your every mood

To offer every woman an ideal Hypnôse Doll Eyes experience, Lancôme is reinventing its new cult mascara in three never-before-seen versions, from classic to ultra-sophisticated:

- Noir Waterproof guaranteed to stay true during the emotion- and action-intense days of today’s young women;

- Noir Intense, with dizzying depth for utterly on-trend eyes;

- Limited edition Violet Envoûtant, this summer’s It-colour creating a playful, whimsical look.

Full of joy, light and surprise, summer is set to be decidedly Doll Eyes!