MERCEDES-BENZ in Ireland has fastened on to the importance of social media with their arrival on Facebook and the launch of their new interactive movie Drive & Seek, which went live just days ago.
The move is being made in anticipation of new model introductions yet to come when Facebook is expected to play an important role in appealing to a new generation of younger drivers for whom forthcoming models like the new A-Class will have a particular appeal.
To celebrate their Facebook debut, a six weeks long competition is being run for which the prize is a trip to Stuttgart, home of three-pointed-star. There, the entertainment will include a visit to the award-winning Mercedes-Benz museum where all of the iconic cars of yesteryear are displayed. Other attractions awaiting the lucky winner include a visit to the renowned Stuttgart Christmas Market.
Commenting, Mercedes-Benz sales manager in Ireland, Ciaran Allen said ‘ever since 1886, Mercedes-Benz has been using latest technology in appealing to new generations of car owners. Our entry on to Facebook is but another step in that process.”