TV3 Breakfast presenter and mum of two Anna Daly picked up the keys to her all new SEAT Leon last week. The all new SEAT Leon, which recently won the prestigious Car of the Year 2013 prize at the Auto Express New Car Awards in the UK, will be driven by the TV3 presenter as she balances life as a mum of two and glamorous morning show presenter.
The SEAT Leon has been a hit with Irish motorists since it was introduced to Ireland in February of this year with an almost 100 per cent increase in sales since the start of 2012. The SC Coupé version of the SEAT Leon went on sale in Ireland last week (1st July) with a starting price of €18,645. The range will be rounded-off by an estate model, the Sports Tourer coming this winter.
Anna Daly said; “I am delighted to continue my relationship with SEAT and am really impressed with the all new SEAT Leon. It is a stylish looking car, great to drive and functional too with lots of space in the boot for the kids gear – ideal for my busy family life!”
SEAT Ireland Director Cian O’Brien said; “We are very proud to have Anna as a brand ambassador. She is one of the county’s leading TV presenters and we look forward to working with her throughout the year. The new Leon is the best vehicle in SEAT’s history. Not only was it named Car of the Year 2013 at the Auto Express New Car Awards, it also picked up the prize for the Best Compact Family Car. It is the ideal model for Anna and we know she will enjoy driving it”.
The SEAT Leon starts from €18,995 for the 1.2 TSI Reference, €20,995 for the 1.6 TDI Reference 90bhp and €21,675 for the 1.6 TDI 105bhp. The new SEAT Leon SC Coupé went on sales in Ireland on 1st July, 2013 with a starting price of €18,645. The Style model, starts from €21,395, with the FR specification starting from €26,825.
SEAT here in Ireland has enjoyed significant growth in 2013, growing 50 per cent compared to 2012 figures, seeing their market share increase from 1.562 per cent to 3.05 per cent this year.
The word SEAT is an acronym of the original company name: Sociedad Española de Automóviles de Turismo, and is therefore written in block capitals. SEAT was founded on 9 May 1950 with production of its first vehicle, the 1400, beginning in 1953. The 600 model, launched in 1957, is the car credited with putting Spain on wheels. So successful was it that sales hit one million by 1968. Volkswagen bought 51% of the company’s shares in 1986, taking a 99.9% share in 1990.
Production is concentrated at the ultra-modern Martorell plant, near Barcelona, which in February 2013 celebrated its 20th anniversary. The company also has a major research and development facility – the Martorell Technical Centre – in which around 1,250 highly qualified staff work. And, in 2007, SEAT opened both a new centralised Design Centre and cutting-edge Prototype Development Centre at Martorell, bringing its entire production process together in one city.
SEAT has a proud history of international motorsport success, most recently claiming back-to-back driver and manufacturer titles in the 2008 and 2009 FIA World Touring Car Championships. SEAT Sport secured these prestigious successes via its mould-breaking Leon 2.0 TDI.