THE Ford Focus looks set again this year to win the title of Ireland’s favourite car as Society of the Irish Motor Industry (SIMI) figures show that the model has claimed the top spot in car sales here for the first six months of the year. Since January 1, Focus has notched up 3,644 sales in the Irish market, putting it ahead of the VW Golf (3,462) and Toyota Avensis (3,012).
During that six month period, the Ford Focus achieved a rare milestone when it surpassed 100,000 sales in the Irish market. The 100k milestone was achieved in just 13 years since its first launch here in 1998, making the Focus, the fastest-selling car in Irish motoring history.
“The secret to Focus’ early success was its great driving dynamics, exciting styling and its reliability”, said Eddie Murphy, Chairman and Managing Director, Ford Ireland. “The new 2011 version of the car which arrived here in April, hasn’t disappointed the considerable ranks of Focus enthusiasts across the country and the healthy sales of the new model have helped to keep it top of the charts”.
With the launch of the new 2011 Focus, Ford has introduced a range of new and really useful smart technologies, most of which are being made available for the first time to motorists who drive cars in this segment. These include: Active City Stop that will automatically bring the car to a halt in the event of an impending low-speed collision; Auto-Start-Stop which effectively turns off the car’s engine once the car has remained immobile and in neutral for a period of 0.5 seconds, thus saving fuel and reducing emissions; and Torque Vectoring Control which greatly improves cornering as the car reacts to the road 100 times per second resulting in more grip and ultra-precise handling.
Since the first version of Focus arrived here in 1998, the car has taken the annual plaudit of top-selling car in Ireland on 10 occasions. The new 2011 Ford Focus is available from €20,825.*
*price excludes delivery and related charges – for more information see www.ford.ie