Toyota crowned ‘most valuable automotive brand’

2013 Toyota Auris Hybrid
Toyota and Lexus have bookended a list of the top 10 most valuable automotive brands.

Toyota and Lexus have bookended a list of the top 10 most valuable automotive brands.

By Press Association Reporters

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In the eighth BrandZ report since its 2006 pilot, Toyota has been named the most expensive for the sixth time with a value of 24.5 billion US dollars (£16.2 million).

Lexus maintains the 10th place it posted last year with a value of 3.5 billion US dollars (£2.3 billion).

Toyota feels that its brands are outperforming the global market.

The firm states: “According to the report, although automotive sales improved in some regions, they remained below pre-recession levels in others, adversely impacting overall brand values.

“In contrast, global sales for Toyota in 2012 increased by 22.6%, to 9.75 million units, which positively contributed towards the company’s brand valuation in this year’s report.”

The BrandZ report also hints at growing ‘customer affinity’ with hybrid technology, says Toyota.

UK customers can choose from the widest range of hybrid vehicles of any manufacturer, including: Yaris Hybrid, Auris Hybrid, Auris Hybrid Touring Sports, Prius, Prius+, Prius Plug-in Hybrid, and Lexus CT 200h, IS 300h, GS 450h, RX 450h, LS 600h.