The Midland Regional Authority in partnership with the Lakelands & Inland Waterways and Athlone.ie organised a one day Digital Media Symposium recently for public sector agencies considering the development of smart phone applications for cultural tourism promotion. The aim of the symposium is to further enhance cross agency cooperation in bringing joint tourism development projects to fruition in an effective and resource efficient manner.
The symposium explored the role of digital media in developing new cultural tourism products. An overview of the various digital media tools currently available was provided, and an evaluation of their merits use over a period of time to ascertain their relative s success. Delegates heard from leading national and international practitioners.
The symposium provided valuable insight into the development of a physical itinerary/trail and its transition to a virtual trail/itinerary through the presentation of case studies from Visit Wales, the National Trails Office and Trail Kilkenny.
On the afternoon of the symposium working groups were established to co-operate on the development of itineraries/trails around two key themes: Christian & Monastic Heritage and Castles, Gardens and Demenses.
The symposium has been funded by the Lakelands & Inland Waterways partners:
Waterways Ireland and Fáilte Ireland in partnership with the Midland Regional Authority.
The Midlands Regional Authority promotes the co-ordination of the provision of public services at regional level. The Midland Regional Authority manages the MidlandsIreland.ie brand which is promoted through a dedicated website, facebook, twitter, and through organisations such as, Chambers of Commerce, Business Forums, Local Authorities and local businesses. The strategic goal is to develop and market a distinctly unique image and identity for the region that will attract investment and economic activity to the region as well as strengthening and sustaining rural communities in order to complement urban centres, and contribute to the distinct identity of the region.