Offaly tourism strengthens US links

Over 30 top American and Canadian travel agents were in Galway last week to meet with over 100 members of the Irish tourism trade, including a number of Offaly tourism interests, to discuss business opportunities for the season ahead and looking beyond into 2012. The agents represent high end travel groups from across North America and Canada and have delivered significant amounts of business to Ireland over recent years.

Over 30 top American and Canadian travel agents were in Galway last week to meet with over 100 members of the Irish tourism trade, including a number of Offaly tourism interests, to discuss business opportunities for the season ahead and looking beyond into 2012. The agents represent high end travel groups from across North America and Canada and have delivered significant amounts of business to Ireland over recent years.

Commenting on the event, Michael Brady, Fáilte Ireland’s Client Services Officer for Offaly said: - “We were delighted to see a large group of Offaly tourism trade attending the workshop, which provided valuable business and networking opportunities at a fraction of the cost of an individual sales trip. The North American travel agents, especially those belonging to consolidated groups, deliver significant amounts of business to Ireland and their presence here is testament to the strong appeal of our accommodation sector and the variety and attractiveness of the holiday activities on offer.”

The group also took time to explore the regions of Ireland in pre and post familiarisation tours organised by Fáilte Ireland. “Events like these provide wonderful opportunities for overseas agents to come and taste the culture and heritage of Ireland for themselves, and as such a key role in encouraging these agents to consider Ireland as a holiday destination and promote Ireland to their customers.”