Fáilte Ireland, the national tourism development authority, this week kicked off a series of ‘In Ireland’ workshops in the Greenhills Hotel Limerick.
Tourism business owners, senior managers and marketing executives from Offaly were there to gain an overview of the critical issues to consider and actions to undertake in preparation for attendance at Meitheal – Ireland’s largest tourism trade fair.
‘In Ireland’ events such as Meitheal offer a cost-effective way of marketing Offaly to overseas buyers without ever having to leave Ireland at face to face meetings, a format similar to “speed dating.
Key international buyers from over 20 countries are expected to attend this year’s event in April over two days with almost 17,000 scheduled one to one business meetings taking place with a view to negotiating business for the future.
Dr Dean Panter, Fáilte Ireland’s Client Services/Business Development Manager said:
“The best business is always conducted face to face and Meitheal will be a unique opportunity to show the best of our Offaly tourism product to an international audience and to highlight what we can offer to make the Irish holiday experience a truly memorable one. Meitheal is a valuable opportunity to forge even stronger commercial relations between Irish tourism and the international travel trade. By providing these workshops it is our hope that Offaly’s tourism trade will close deals and generate business for the future.
“Interest in visiting Ireland is growing, and our appeal remains strong as we can now offer better value for money than for many years. There is more potential out there than in previous years and, hopefully, through events such as Meitheal - Irish trade fair, we can tap into this and win our fair share of overseas business for Ireland. This year looks set to be a particularly interesting event as, along with exhibiting the best of Irish, we will also highlight The Gathering 2013.”