WHILE everyone in the region is waiting to see what changes the new government will make to the economy, Ireland’s biggest hotel group, Select Hotels of Ireland and member County Arms Hotel, Birr are investing in a major marketing drive to bring more UK visitors to Offaly.
From Friday last, March 4 and continuing until March 18, Select Hotels will be touring the major cities in the UK, promoting individual and group travel, together with sister company Cronin Coaches and Stena Line.
Select Hotels will be piggybacking on Irish themed activities and events in the run up to and during the St Patrick’s Day celebrations in the UK to launch a fierce campaign reminding this viable market of the wealth of experiences, quality and value to be had from a holiday in the ‘Emerald Isle’.
Participating in the UK promotional initiative is Peter Loughnane, Sales & Marketing Manager of the County Arms Hotel, and he stated, “The Tourism Industry is going to be vital to the survival of the Irish economy. It supports 180,000 jobs; generates n5 billion in revenue per annum from 15,000 businesses, in addition to the multiples of this revenue that it brings to other Irish businesses that benefit from the influx of visitors and their vital spend.”
The ‘road trip’ in the UK market will be made on a number of fronts – first of all Select Hotels will have a very strong presence at some of the major Travel Trade Shows in the main UK cities.
The mode of transport will be a heavily branded ‘Come to Ireland’ state of the art coach, which will also participate in the Manchester St Patrick’s Day Parade and the Cheltenham Racing Festival, distributing hundreds of thousands of ‘Come to Ireland’ flyers with £100 vouchers off short stays at any of the 25 Select Hotels located throughout Ireland.
For further information on Select Hotels of Ireland, visit www.selecthotels.ie or follow the brand on facebook.