Offaly targets American tourists

SOUTH Offaly’s Shannon region is being promoted for American tourists because of the links to US President Obama.

SOUTH Offaly’s Shannon region is being promoted for American tourists because of the links to US President Obama.

Joe Byrne, Tourism Ireland’s Executive Vice President North America, said, “North America is an extremely important market for tourism to the island of Ireland and Tourism Ireland is working hard, together with our industry partners, to return the market to growth in 2011.

“Our messages include: there has never been a better time to visit the island of Ireland; the welcome for American visitors has never been warmer; there is a superb range of interesting things to see and do including great cultural experiences, events and sporting opportunities; on-the-ground value has never been better; and it has never been easier to get here from US cities.

“Our major promotional campaign around St Patrick’s Day received an important boost with the announcement that President Obama will visit Ireland in May. Other positive factors to build on in 2011 include increased air access; an improved perception of value for money, based on lower prices on the ground in Ireland; and Ireland ranks at number five on Americans’ ‘wish list’ of places to visit in 2011.”