Transition year students from Killina Presentation Secondary School, Tullamore emerged victorious at a two-day business boot camp held at Athlone Institute of Technology (AIT).
The students – Tara Phelan, Éabha Walshe, Rebecca Gaye, John Rigney and John Owens – were up against other TY students from the midlands in developing a solution to a real-world business problem.
The students attended lectures and workshops to facilitate project-based learning, where they learned the fundamental skills of advertising, social media marketing, and then had to deliver a presentation to an audience.
Lecturer in marketing, Brian Toolan, delivered a seminar where the students learned about advertising, as well as marketing models and strategies. They also attended intensive ICT workshops with computing lecturers Barry O’Loughlin and Aisling Keenan, where they learned how to use Prezi and how to embed social media into their presentations.
Once equipped with this knowledge, the teams were tasked with developing a project to create a marketing campaign for one of the institute’s courses in social media marketing. They then had to present their ideas before a panel of seven judges from the Business School at AIT.
There was a very attractive prize of €500 for the best project and presentation, claimed by the Team B students from Killina Presentation Secondary School.
Eoin Langan, Head of the Business School, at AIT said, “The bootcamp was a hugely enjoyable and mutually beneficial experience for the students and ourselves as faculty. Young people are exposed to marketing and advertising techniques at every turn, so it was instructive to get them thinking about the motivations of the advertisers and how they hope to impact people’s behaviour.
“The project also employed a real-world business challenge in terms of getting the students to think about how they would promote a course in social media marketing to their peers. While all of the projects were excellent, the campaign produced by the winning team from Killina was creative and innovative, and impressively met the criteria set out. In addition, the whole team came across as very professional and confident while presenting their work, a daunting task in front of packed lecture theatre.”
Photo caption: The victorious TY students from Killina Presentation Secondary School, Tara Phelan, Éabha Walshe, Rebecca Gaye, John Rigney and John Owens, are presented with a cheque for €500 by Eoin Langan, Head of the Business School, AIT. Also pictured are Edwina Hall TY Coordinator, Killina, John Cotter, Principal, Killina, and Owen Ross, Head of the Department of Business Studies. Pic: Eimear O’Connor