Tesco Tullamore showcasing homegrown foods

Tullamore shoppers are invited to Tesco Extra Tullamore on Friday November 9 to sample some of the best of home-grown Irish meat, poultry and produce.

Tullamore shoppers are invited to Tesco Extra Tullamore on Friday November 9 to sample some of the best of home-grown Irish meat, poultry and produce.

This event is part of the Tesco “Homegrown in Ireland” campaign which was launched earlier this year to highlight to customers the Tesco own label products that are seasonal, fresh and Irish.

The Tullamore Extra event is scheduled for 4pm to 8pm on Friday, November 9.

James Scully, Tullamore Extra Store Manager, said: “This is another great opportunity for shoppers to come down to our Extra store to taste the best in Irish meat, poultry and produce. All Tesco fresh Irish produce, including our fresh beef, fresh pork and fresh lamb as well as Irish milk and eggs are now branded under the “Homegrown in Ireland” banner, which means they are guaranteed as seasonal, fresh, Irish foods.”

Suppliers that will feature at the Tullamore store will include ABP Food Group, Truly Irish, Hilton Foods, O’Brien’s Fine Foods, the Good Fish Company, Carton Brothers, Keogh’s Crisps, Tullyboy Cheese and Country Crest.

According to an Indecon report published earlier this year, Tesco is now worth €2.7 billion a year to the Irish economy with Irish food and drink exports to Tesco internationally amounting to €705.8 million, which exceeds the total value of Irish food/drink exports to France (€524m), Germany or USA. Exports to Tesco now represent 9% of overall food and drink exports from Ireland. Total beef exports to Tesco Group reached €177 million in 2010, almost 14% of the entire value of beef exports from Ireland.