Tullamore Dew Visitor Centre recently won Fourth Place in the 2014 International Best Brochure Competition, awarded by the International Association of Professional Brochure Distributors.
From a possible field of over 19,000 tourism brochures, nominees were narrowed down to a list of 77. These nominated brochures were then evaluated through competitive comparisons using specific criteria including: headline quality, construction, content and overall appeal.
The judges are industry professionals representing brochure distribution and display companies from across the US, Mexico, Canada and Europe.
Brochure submitted by Glance Promotions, Limerick. Glance Promotions are a tourism marketing company helping attractions around Ireland get their message into the hands of visitors on holiday in Ireland.
Picture Caption: Valerie Bagnall, Glance Promotions presenting the award to Cathy Sullivan, Tullamore Dew Visitor Centre.