The Chairman of ICMSA’s Dairy Committee, Pat McCormack, said that the reaction from his organisation’s members to the announcement of yet another levy was extremely negative and ‘very justifiably so’.
The Dairy Committee Chairman said that farmers were yet again being asked to stump up for ‘additional’ work to be carried out by a government agency that any reasonable observer would have thought was already an integral part of the government agency’s remit.
“The Minister states that he will begin the consultation process around the introduction of the levy early in the New Year. With respect to Minister Coveney, the consultation process has taken place over the last two days, and throughout the farm organisations, and the answer has come back: not a cent more. Bord Bia is not involved in marketing; they are involved in promotion.
“And what the Irish food export sector needs is not more ‘soft focus’ promotion, what it needs is more ‘hard nosed’ marketing where that involves actually selling a product at a profit and getting paid for that product.
Mr McCormack continued, “Promotion is a much more fuzzy process with no distinct beginning or end and with no cheque to show for anything at the completion of the process. ICMSA thinks that this move is expensive duplication where the bill, as usual, is sent to the farmers.”