EuroPharma Concepts Ltd of Clara are to produce a new own-brand range of toothpastes and mouthwashes that will be sold exclusively at Aldi’s 84 Irish stores.
The new range will be the only Irish produced own-brand range of toothpastes and mouthwashes in Ireland and will be available at significantly discounted prices compared to similar quality branded goods.
Commenting on the new partnership with Aldi, Declan Lenehan, CEO of Europharma Concepts Ltd said, “We are very excited about our new range of toothpastes and mouthwashes that we are producing for Aldi as it means our products will be on the shelves of one the largest retailers in the country. At EuroPharma Concepts we take great pride in the products we make and are dedicated to excellence.”
Set up in Clara in 2007, EuroPharma Concepts Ltd employs 40 people.
Aldi’s Group Buying Director Niall O’Connor said, “We are proud to support Irish suppliers and are delighted to welcome EuroPharma Concepts’ products onto our shelves. We are committed to providing our customers with the very best in Irish products and the quality of the toothpastes and mouthwashes that EuroPharma Concepts provide are second to none.”
Aldi now works with over 110 Irish suppliers, with over 48% of all Aldi grocery sales generated on products bought from Irish suppliers, producers and manufacturers. Since January Aldi has begun working with 11 new Irish companies.