Agri Aware, the independent Irish agri-food educational body, is beginning a nationwide campaign to communicate what it says are the benefits of the reformed Common Agricultural Policy (CAP) to the general public, including farmers.
The Follow the Farmer campaign was launched at Bloom 2014 over the weekend by An Taoiseach Enda Kenny.
The campaign will run over the next 11 months and is focused on explaining the benefits of the reformed CAP to urban and rural dwellers of all ages, including farmers across Ireland.
As part of the Follow the Farmer campaign Agri Aware will choose four farmers, from four different sectors within the farming community, to follow through the farming year.
They will be filmed as they go about their day’s work and the public will be able to see at first-hand how quality Irish food is produced in a sustainable way, and how the farmers care for their animals and the Irish countryside.
Viewers will also get a chance to see in a practical way the importance of the reformed CAP to Irish farming and how Irish farmers are adapting to the changes it brings. These videos will then be made available online and on social media.