New Dew Centre targets 40,000 visitors

FOLLOWING the announcement that Tullamore Dew Heritage Centre has been granted planning permission for a multi-million euro redevelopment, owners of Tullamore Dew, William Grant & Sons has indicated that work will commence immediately, thereby supporting the creation of a number of jobs throughout the process.

FOLLOWING the announcement that Tullamore Dew Heritage Centre has been granted planning permission for a multi-million euro redevelopment, owners of Tullamore Dew, William Grant & Sons has indicated that work will commence immediately, thereby supporting the creation of a number of jobs throughout the process.

The new Centre is scheduled to open in summer 2012 and it is ultimately expected to attract up to 40,000 visitors annually – more than double the current figure.

“The redevelopment of our Visitor Centre into a premium tourist destination for Tullamore and the Midlands will attract visitors from around the world who wish to engage with the whiskey they love. This will be a best in class facility which will combine the best modern technology whilst restoring the original, authentic features of this historic building. It will be a true home for Tullamore Dew”, said Tullamore Dew Global Brand Director, Shane Hoyne. As part of a wider redevelopment of the area by Tullamore Town Council, visitors will approach the new Centre along a canal-side boardwalk from which they enter a reclaimed and renovated vintage barge which will house the ticket office and a presentation on the local history of the canal produced in association with Waterways Ireland.

The Centre itself, designed by Glasgow based Surface-id and Kenny Lyons Architects of Tullamore Town draws huge inspiration from the original distillery and takes visitors through the process of creating Tullamore Dew and the heritage of the brand, with plenty of opportunities to taste, smell and feel the various stages of production.

The Centre will also have meeting and function rooms to host visiting trade and media delegations in its role as the global home of the brand.