A recent survey carried out by TK Maxx has revealed that almost 45% of Leinster shoppers regularly experience buyers’ remorse when they make impulse purchases of clothes, shoes and accessories. Over half of consumers in the Leinster region admit to having clothes, shoes and accessories that haven’t been worn in more than a year, with a shocking third of respondents claiming that this is because the clothes no longer fit.
The research was conducted in support of the Enable Ireland/TK Maxx initiative, Give Up Clothes for Good, Ireland’s largest charity clothes drive, which aims to raise €250,000 for the charity throughout April. Give Up Clothes for Good asks the Irish public to drop in their unwanted quality clothing, accessories and household items to any TK Maxx store during the month of April. Donations are then sold in Enable Ireland shops, to raise funds for vital services for children with disabilities across the country.
The survey, which was carried out by Amarach Research, found that over 40% of Irish adults experience buyers’ remorse. It also asserted that 20% of Irish women have more than 6 pairs of trousers and of shoes that they have not worn in over 12 months suggesting that many of us have quality items perfect for the cause. Each bag could potentially raise up to €30 for Enable Ireland, so every donation makes a difference.
Fionnuala O’Donovan from Enable Ireland commented “We are delighted to be working in conjunction with our partner TK Maxx on Give Up Clothes for Good this year. We are confident that the Irish public will really get behind the campaign with their generous donations of clothes and homeware. We urge the Irish public to clear out their wardrobes and cupboards and part with items that they may not have worn or used for a time. We will put your gifts and donations to good use in the Enable Ireland shops to support our work for children with disabilities and their families.”
As an added incentive to this year’s initiative, those who do their bit by bringing in a donation will be given a chance to enter a draw to win €1,000 TK Maxx gift card via www.tkmaxx.ie.
Give Up Clothes for Good donation bags are available in all TK Maxx stores but any bag can be used, from supersize carrier bags to bin bags. For your nearest store or to find out more, visit www.tkmaxx.ie or on Facebook.