Melanoma Awareness Month is a global initiative supported by La Roche-Posay to promote the early detection and prevention of skin cancer. In Ireland, La Roche-Posay is once again driving the month-long awareness campaign, alongside the Melanoma Trust, the Irish Cancer Society, Dr. Patrick Ormond Consultant Dermatologist and with the support of the Department of Health. The Minister for Health Dr James Reilly officially launched the campaign on April 25 calling on individuals to check themselves and check their family, protect themselves and protect their family.
Skin cancer is the most common cancer in Ireland. Irish men are a particularly high risk group. Just one blistering sunburn can double your chances of developing melanoma later in life.*
SOS Save Our Skin is a public awareness campaign developed by La Roche-Posay which works to address the increasing problem of skin cancer in Ireland. This year the campaign is focusing on raising awareness amongst men. SOS Save Our Skin has created an emotive and impactful public awareness campaign video. Increasing awareness and changing behaviours will save lives.
Research has indicated that Melanoma will continue to rapidly rise in Ireland, with an increase of 41% in incidences of skin cancer in the last 10 years from 5,776 in 2000 to 8,145 in 2009 and we could see a trebling of malignant melanoma rates over the next 30 years* with people being diagnosed at a progressively younger age.
Safe sun behaviour involves taking the right steps to protect your skin - learning to do a skin check, seeing your G.P regularly and wearing appropriate sunscreen. Be smart. Be safe. Be Protected. Save your Skin.
The Sharon Rice O’Beirne Melanoma Trust was set up in memory of Sharon, who on February 2, 2008 lost her brave battle against Melanoma Skin Cancer. The aim of the Trust is to bring about an awareness of this potentially fatal disease and to help fund Irish research in this particular area. Sharon’s great strength and positive attitude throughout her illness has encouraged her family & friends to try and promote awareness of this devastating disease to more people who are potentially at risk.